A tag management system (TMS) makes it simple for users to implement, manage, and maintain tags on their digital properties with an easy web interface. Using a TMS is integral to providing a foundation for your organization’s data collection and governance needs while helping to drive better customer experiences.
We speed up the process of implementing new tags on site as well as getting a clean and neat data layer of meta data used for different tags including web analytics and advertising platforms.
Companies are struggling today between the market department demands to quickly publish new 3rd party vendors, chat program or something else, while they must fit into the IT department's release cycles. A proper tag management service handles the whole chain from testing and implementing to validating within a day (depending on the complexity of the product). Tag manager with data layer allows development to focus on website development and not on marketing tasks.
We set the bar high to make sure that what is implemented is not just implemented fast but correct, too.
- Setup a process together with the company (ownership, security, correctness)
- Design a new tag: investigate the tag technically and legally (document it)
- Test the tag in QA environment
Publish the tag (document it, release notes)
Why Nordic Morning?
We are working with several tag management systems, being a partner with several (Google, Adobe and Tealium), and we have been working with data layers and meta data since the technique was founded. We are experts in using meta data for several purposes and systems which reduce the data redundancy.