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Digital Strategy

Digital solutions are used in an ever-growing number of areas. What kind of areas a strategy should cover depends on your business needs, your customers and the market in which you operate. Our design-driven process for delivering a digital strategy covers the following steps.

Kickoff - Frame the scope of what to cover. Consensus on how and what to achieve
Current State - Get a good grasp of yourself and your customers
Desired position - Define where you want to be
Framework - Define the vision, the guidelines and the success factors to get there
Document - Create the strategy in the agreed format
Roadmap - Prioritize the actions necessary to take to execute on strategy

Why Nordic Morning?

We combine our expertise in digital results as a comprehensive plan for execution across the whole digital landscape.



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Digital Strategy is part of the Digital Growth Engine



Organisational CapabilitiesDigital ServicesContentMediaData & Customer InsightsMarketing TechnologyVision Strategy ChangeBuild & Run

Digital Services

Digital services are naturally in the core of building and running digital growth engine. In order to drive growth and customer satisfaction, these services should be build and run by utilising customer centric and data driven customer insights. By utilising solutions from our 4 key offering areas, you are able build and run services that are customer centric and data driven.

Content

Content is the key keeping brand together while running the digital growth engine. In order to drive growth and customer satisfaction, the content needs to be build and run from customer centric and data driven point of view. By utilising solutions from our four key offering areas, you are able to have content that is done according to your brand values and tone of voice, is personalised based on customer needs, can be scaled easily, is visible in search engines and engaging in social media.

Media

The better the content, the easier the distribution of the content in all media while running the digital growth engine. Customer centric and data driven content provides excellent possibilities to earn media and have visibility for your own media but paid media is also needed to scale the business. By utilising solutions from our four key offering areas, you are able to scale your business in all media efficiently.

Marketing Technology

Building the right technological infrastructure for your business needs is one the key areas of building a successful digital growth engine. The solutions from our four key offering areas provide the answers to collect data that enables data driven decision making and automated marketing & customer service related activities.

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