We at Nordic Morning use a wide range of advertising platforms. The one we use most frequently for paid media is the Google Marketing Platform.
Google Marketing Platform
Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for our marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
With Google Marketing Platform We at Nordic Morning Do the Following:
- Deliver faster, smarter marketing.
- Gain more control over investments. Easily see what parts of marketing are working and make informed decisions to improve performance - all while delivering quality ads and experience.
- Understand the audience on a deeper level. Integrate and access data to gain a more complete view of your customers and connect data with Google cross-device and intent signals to identify the most valuable audiences.
- Share insights within client teams. With data and reporting in one place, everyone in the client team has a view to audience, media, and business results in order to share insights and optimize the clients’ marketing.