Using 3rd-party data enables you to target your campaigns only to relevant customers, and it can increase your return of advertising spend (ROAS) drastically. With hundreds of third-party data providers offering thousands of segments, navigating this ecosystem can seem quite a daunting task.
What Data Should You Use?
Many third-party data segments sound perfect, but the results can often be disappointing – due to a lack of inventory in your market or not knowing the exact source of the data. Data quality is just as important as quantity.
Identify Your Converters
By analyzing your existing converters and seeing to which third-party audience lists they also belong, we are able to identify the most relevant third-party data lists for you. Keeping in mind, though, that third-party data only gives some additional insights about a user; it is the appearance in brand-safe environments which are a good match for your customer that is still the key to a successful campaign.
Get Started with Our Help
We at Nordic Morning have excellent relations with the main local and regional data owners, and we can leverage this partnership to identify and access the best third-party segments for you. Our data analysts can help you to identify and match well-converting segments with suitable 3rd-party data vendors.
In addition to the publicly available third-party data providers and segments, there are custom and private segments that can only be accessed through negotiation.